As freelance senior editor for the UK’s largest fashion rental platform, I was responsible for all campaign and marketing copy, campaign creative, content strategy, fashion direction, shoot production and content management.

PARTY CAMPAIGN

Copy | Campaign strategy | Creative direction | Shoot production

HOMEPAGE

Christmas is joyful, but it can also be extremely wasteful.

Our campaign ‘More Joy, Less Waste’ brought to light all the benefits of renting your holiday outfits – maintaining the spirit of Christmas without the guilt.

SOCIAL

CRM

PAID SOCIAL

Seasonal Trend Guides

Copy | Fashion curation | Creative direction

There’s often a perception that the offering in fashion rental is typically outdated or pieces from previous seasons. We set out to change that and position ourselves as a genuine player in the wider retail and fashion landscape.

Our seasonal trend guide showcased industry-wide trends and the pieces that you can rent to engage in those trends – from seasons past and present.

Copy | Campaign strategy | Creative direction | Shoot production

101 REASONS TO RENT

Rental has transformed the way we dress for occasions. But less people understand the part it can play in our everyday wardrobes. The objective of this campaign was to highlight the hundreds of reasons to rent, from the lesser celebrated occasions, seasonal rotations or test driving products.